Are You Measuring Activity or Actual Customer Success?
Michael Hosking Michael Hosking

Are You Measuring Activity or Actual Customer Success?

Are your metrics telling the real story? Discover why tracking true customer outcomes - not just activity - matters most for retention and growth. See how leading SaaS businesses are shifting to value-based metrics that actually reflect what customers care about.

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2025 Post-Sales Trends in B2B SaaS: Strategic Insights for Executives
Michael Hosking Michael Hosking

2025 Post-Sales Trends in B2B SaaS: Strategic Insights for Executives

Explore the top post-sales trends shaping B2B SaaS in 2025—from outcome-driven customer success to AI-powered engagement and partner-led growth. Get executive-level questions to assess where your business stands, and discover practical insights to help you stay ahead in an evolving market.

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Why Australians Still Don't Trust AI - and What Needs to Change
Michael Hosking Michael Hosking

Why Australians Still Don't Trust AI - and What Needs to Change

Why are Aussies so sceptical about AI? This article breaks down the real reasons behind the trust gap - from lack of local relevance to headline-making failures - and shares practical steps for building AI that Australians can actually trust. Localisation and transparency are key.

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Aligning Goals with Results: Post-Sales Leadership in Action
Michael Hosking Michael Hosking

Aligning Goals with Results: Post-Sales Leadership in Action

See how post-sales leaders turn ambitious goals into measurable results - using real-world case studies from leading SaaS companies. Discover practical ways to align your team, set SMART goals, and drive business outcomes that truly move the needle.

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Building Client Champions: Turning Customers into Advocates
Michael Hosking Michael Hosking

Building Client Champions: Turning Customers into Advocates

Discover how building Client Champions can transform your customer relationships—and your business growth. Learn why true advocacy is a two-way street, and get practical tips for creating programs that deliver value for both your clients and your brand.

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AI in Onboarding: Is It the Right Move for Your Business?
Michael Hosking Michael Hosking

AI in Onboarding: Is It the Right Move for Your Business?

Curious about AI-powered onboarding? This article breaks down the real benefits and challenges, with practical advice for choosing the right approach—whether you’re just starting out or ready to scale. Find out how to balance efficiency, personalisation, and the all-important human touch in your onboarding journey.

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Strategic Assets: How Boards Drive Business Value
Michael Hosking Michael Hosking

Strategic Assets: How Boards Drive Business Value

Discover how a proactive, engaged board can become your biggest strategic asset. Explore practical ways to build trust, align priorities, and harness diverse perspectives—transforming your board from an oversight body into a true driver of business value and growth.

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Post-Sales: The Hidden Driver of Business Success or Failure
Michael Hosking Michael Hosking

Post-Sales: The Hidden Driver of Business Success or Failure

Explore why post-sales is the real engine behind business growth - and what happens when you get it right (or wrong). Learn how empowering your post-sales teams can turn happy clients into loyal advocates, drive referrals, and build a brand that stands out in any market.

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Beyond New Logos: Unlocking Profitable Growth Through Customer Lifetime Value
Michael Hosking Michael Hosking

Beyond New Logos: Unlocking Profitable Growth Through Customer Lifetime Value

Delve into the overlooked goldmine of customer lifetime value, where a 5% increase in retention can boost profits by up to 95%. From rising acquisition costs to the power of compound growth, explore why Australian businesses are shifting focus from new logos to existing relationships. Discover practical strategies that transform good customer relationships into exceptional business value, creating sustainable profitability in today's competitive landscape.

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Unlocking Growth: Fixing Post-Sales Misalignment for Australian Startups
Michael Hosking Michael Hosking

Unlocking Growth: Fixing Post-Sales Misalignment for Australian Startups

Explore the hidden growth lever Australian startups often overlook: post-sales alignment. From Sydney to Melbourne, discover how leading tech companies are transforming internal friction into seamless customer experiences. Learn why the path to sustainable growth in 2025's competitive landscape starts with breaking down silos and building unified post-sales operations that drive real results.

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Beyond the Handoff: Bridging the Gap Between Sales Promise and Implementation Reality in SaaS
Michael Hosking Michael Hosking

Beyond the Handoff: Bridging the Gap Between Sales Promise and Implementation Reality in SaaS

Navigate the critical intersection where sales promises meet implementation reality in SaaS. From declining retention rates to rising customer expectations, discover why bridging this gap is crucial for 2025's success. Learn how aligning sales, implementation, and customer success teams creates a seamless journey from promise to delivered value, transforming client relationships and driving sustainable growth.

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Unpacking 2025's CX Predictions: What They Really Mean for Business
Michael Hosking Michael Hosking

Unpacking 2025's CX Predictions: What They Really Mean for Business

Step into 2025's customer experience revolution where AI meets human-centric service. From evolving customer expectations to company-wide service philosophies, explore how successful businesses are reimagining CX beyond traditional boundaries. Discover why tomorrow's leaders are blending technological innovation with strategic human touchpoints to create seamless, value-driven customer journeys.

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